Parampara

PARAMPARA

THE MITHAI SHOP
BRANDING I PACKAGING I DIGITAL MARKETING

A brand that we take pride in, as a first project the challenges were many. Traditional mithai consumption is symbolic of a shared historical and socio-cultural tradition associated with auspicious tidings, good luck and celebration.

Giving it a modern touch was what made it even more challenging, the humble store is now a growing chain to reckon with.

The cover is as important as the book

Parampara has an exhaustive list of traditional sweets, so is their mithai boxes that adorn their shelves. Our designs had to complement their flavorsome sweets, a challenge we accepted. In the end, the customers called it a tie.