A brand that we take pride in, as a first project the challenges were
many. Traditional mithai consumption is symbolic of a shared
historical and socio-cultural tradition associated with auspicious
tidings, good luck and celebration.
Giving it a modern touch was what made it even more challenging, the humble store is now a growing chain to reckon with.
Parampara has an exhaustive list of traditional sweets, so is their mithai boxes that adorn their shelves. Our designs had to complement their flavorsome sweets, a challenge we accepted. In the end, the customers called it a tie.