"What united a vastly diversified country"? Tough question it seemed, but sooner we realized nothing united the country as much as the country itself. The crowd resonating INDIA ... INDIA ... every time our country played its favorite game cricket. And the quirky question which pops up every time you are spotted abroad by a fellow Indian "AAP INDIA SE?" is what inspired us to give it an obvious name "Indiya se" for a company that deals with a product which is exclusively indian.