Time was, when a random idea was introduced into the market, a fortune is spent marketing it just because the founder thought it was what the market needed at that point in time. However, in today's world ideas do not remain unique forever. There is always one product or the other similar or better already in the market, or a clone of your product would soon hit the market. Staying relevant to your consumer all the time is the new mantra. We evaluate the entire business eco - system. Shadow your competitors, interact with your customers, scroll through all the thousand reasons your customer may buy from your competitors, and filter the one reason he has to remain your brand loyalist. And that's what gives us the ability to remain at the top of the game.